CJLO Redesign Communication Brief

 

Project Summary:

The current CJLO website does not adequately present infomation and convey the feel of the station.

The main goal of the redesign of the CJLO website is to develop a strong brand presence and improve the user experience. The purpose of the new site would be to provide information on

• current station activity (music played, news, artisits bios, dj blogs etc.)
• music/cultural events att he university, city, province

Audience Profile:

The target audience is a young person 18-30 years old, either a student at Concordia University or living in Montreal. The person is interested in music, events, local news and supporting local initiatives and community based organizations. This person is very familiar with technology, uses social media and and other devices such as smart phone, ipads, etc. This person is very familiar with the internet and is looking for an easy, fun interactive experience when going on the CJLO website.

The target visitor is looking for informatin when visiting the site. Possibly looking for current music playing, artists bios, playlists, events, or calling to make a request.

Perception/Tone/Guidelines:

The goal of the redesign is for the target audience to perceive the new site as cool, accessible, interesting, and visually appealing. The redesign will make the user feel fully integrated into the station and it’s community oriented mission.

The redesign will offer relevant content on local music, news, djs, volunteers, college and city life. This will make the user become part of the station community. The design will be simply, but with a bit of edge. It will use strong typography and direct language with a friendly, inclusive tone.

The redesign could be described as: cool, accessible, interesting, visually appealing, relevant

Communication Strategy:

The overall message of the redesign will be that the station is a good investment of the listener’s time. This will be conveyed through copy, blogging and images.

Competitive Positioning:

The redesign will be highly organized and uncluttered. This will distinguish it from other college radio station websites.

Targeted message: This radio station is local, relevant, interesting.

 

Web Typography

The site http://www.underconsideration.com/quipsologies/

has beautiful typography.

The designers used type exclusively, no images to create the homepage .

The site has an option for the user to go between HTML type and fancy type which is a really fun feature and really highlights the differences in user visibility.

The site uses type color, weight and styling to distinguish content and create organization within each individual block of information.

One thing that the site does not do well is draw attention to a focal point, the eye wonders and it takes a couple of moments to figure out how the information is organized.

Site Map

Please critique my midtern assignment here

http://www.everythingaboutweb.com/grdes66/tebeleva_katya/final_web/index.html

Final Midterm Comps

Here are my comps for the midterm project.

Communication Brief for redesign of website of Global Appliance Repair

Project Summary: The redesign will update the Global Appliance Repair website that was created several years ago. The redesign will include revisions to site copy, images and a logo. The redesign will include dramatically improve navigation structure, call to action and attention grabbing elements. The primary goal of the effort is to create a website that is visually and contextually representative of the exceptional service that the company provides and therefore drive more business. A secondary goal of the site is make it as easy as possible for a visitor to get information very fast and engage the company to solve their problem. A long term goal is for the site to serve as a resource for appliance repair and maintenance.

Audience Profile: The target audience for the site is a private individual or a person acting on behalf of a commercial business that is in need of appliance repair or maintenance. This person is someone who is internet savvy.

Private Individual: this person is someone who is most likely is having an urgent problem with one of their appliances and is looking for a quick and easy solution to their problem. When visiting the site, this person is most interested in the services offered, the contact information, the speed of delivery and the cost of service. They are also interested in testimonials. This person needs answers quickly and efficiently. They are looking for a live person to speak to. Making the phone number readily and easily available is very important. Also, since the visitor is in a rush it’s important to use images to represent the appliance repair.

For visitors acting on behalf of a commercial business such as a restaurant or a school, they would most likely be looking for maintenance plans of their appliances. This person wants to be able to see if the company offers maintenance for the specific appliance in question. They want to know if others have had a good experience and they want to whom to call to get more info.

A retuning visitor would most likely be looking for contact phone number.

Perception/Tone/Guidelines: The typical visitor currently feels like the website is OK. The goal is to make them feel like the business is professional, will do exceptional work and is addressing people’s urgent needs. The new design will have copy that is free of grammatical mistakes, the layout will be consistent and logical, and the call to action will provide contact information in an easy to see way. Visually, the site will convey reliability, speed, experience and expertise.

Communication Strategy: The overall measure that the site will convey is reliability, urgent response, fair prices, customer experience and expertise.

This message will be conveyed through copy and images and special offers on home page.

The success of the site will be measured by increasing the number of customers who call/email through the website.

Competitive Positioning: Currently, Global Appliance Repair offers exceptional service in theOrangeCounty area.

The current website has lots of content that works, it just need s to be organized a little better.

Targeted Message: Professional

Answers to Reading Questions

1. “Rules for a Perfect Website Navigation” outlines 3 main rules. These rules are:include active & hover states, do not have too many links and have a well-organized prominent menu.
2. Breadcrumb navigation should be used with content heavy websites when a user would benefit from seeing their path on the website and easily orient themselves. Breadcrumbs should not be used for single level sites or sites that don’t have multilevel navigation. On http://www.yahoo.com/, the primary navigation is in the header contained in prominent squares with large font, the secondary navigation is at the very top of the page in plain font.
3. Primary navigation is the links that are the most important, they have the most important information. Secondary navigation has links to information that is also important, but is a subcategory of the primary navigation, that the website wants to draw special attention to.
4. Four elements to consider in the information gathering phase of the website planning process are goals, purpose, audience and content.
5. I could get inspiration from the book The Story of Graphic Design in France. I lived in France for sometime and think that this book would remind me of the beautiful things I saw there and the positive feelings that I had.
6. The advantages of web standards are numerous, some of them is that designers are confident that their work will be viable and work properly when new browser versions come out and the need for designing only one website that will work on many browsers.
7. links are descriptive,  delayed responsiveness for drop down menus, not just colour alone used for critical information,  sufficient colour brightness/contrasts, method to skip repetitive navigation links